Meet Our General Manager: Sonia

To discuss how the 2020 pandemic will revolutionize our foreign trade industry's marketing methods, I think it is akin to a magnifying glass, bringing the small crises that we often overlook into focus. But it is also a catalyst, forcing us to accelerate the development of new sales tools and methods. Nowadays, we cannot solely rely on trade shows or exhibitions as the single-channel for developing customers and clients. Offline exhibitions are frequently postponed and canceled, making online marketing potentially the primary marketing model and opportunity for enterprises in the next two years. Therefore, it is of unique importance to scientifically calibrate our marketing strategies, to be more active online.

In this time, when individuals need their own IP, companies need their own unique IP even more. For foreign trade companies, opening and operating official accounts on mainstream overseas social media platforms is necessary. Making good use of mainstream third-party platforms (such as Google, Facebook, Instagram, YouTube, and others) and posting effective videos online, we can build and contribute to the effectiveness of our company's intellectual property and brand. Such activities boost the company's image, giving it a distinctive personality and helping users find and develop a close relationship. All of this can attract more users to the company's own independent official website platform; by fully re-orienting the website's structure and user experience, by intentionally guiding user interaction, we can help customers to fully understand the company's brand, product design, quality services, etc. so that customers can negotiate and pay online.

We often see on customer websites that they may be selling the same products like ours but are not purchasing those products from us, even if we are very familiar with the customer, even when the price is not an issue. So how can we break through this invisible barrier? First of all, I think it is necessary to continue to recommend similar products to customers. At the same time, it is also necessary to offer these products at the lowest possible price, to leave clients with the impression of "we can do it too." The second step is to find a way to distinguish our work from other foreign trade companies. The company's products recommended to customers are incredibly competitive, both in terms of design and novelty, to better understand our brand and its popular products. This is an ongoing process, and it requires certain opportunities. So my team and I are continually trying various new ways to create such opportunities.

This kind of work is high-intensity every day, so l choose to enjoy my life at a slow pace. I don't have much free time, and it is difficult to completely "cut off the power." Balancing work and family presents a constant struggle. However, I always do my best to make my time meaningful. I try to spend time with my family after work, going out, and seeing the sights. Apart from time with my family, I can also spend time to broaden my own horizons and gain new experiences as a way of improving myself. As Rousseau said: The people who live the most meaningful lives are not the people who live the most years, but it's the people "who have the richest experiences." I hope I can be this kind of person.